Although Rick Ross’ label will march on, his Maybach brand Mercedes Benz car has a 2013 expiration date. Dubbed as hip hop’s preferred car for the past decade, Mercedes claims that the car hasn’t been able to sell despite big names like Russell Simmons, Jay-Z and N.O.R.E. behind the wheel.
“We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations,” a Mercedes Benz insider told AllHipHop.com
Daimler AG is the German automaker behind Mercedes-Benz, and the company that has decided to pull the plug on the line’s Maybach car, saying that although it is quite popular among the hip hop elite, the indulgent vehicle was “bringing down” Daimler’s bottom line.
“Daimler CEO Dieter Zetsche was quoted as saying that Daimler hasn’t made a profit on the Maybach, which it reintroduced in 2002,” reported HipHopDX.com. And, according to Automotive News, eight years later only 157 Maybachs were sold world-wide, a very low number for a decadent car that was launched nearly a decade before. This is compared to BMW’s competitive model, the Rolls-Royce, which sold 2,711 that year.
The uber-luxury automobile sells at more than $350,000 apiece, and is going to be replaced by six new models of the $95,000 Mercedes-Benz S-Class, a car that is “1930s-era marquee,” according to USA Today.
“The coming S-Class is in such a way a superior vehicle that it can replace the Maybach,” Zetsche told German newspaper Frankfurter Allgemeine Zeitung.
This car is breaking onto the scene in 2013 and is hoping to boost the brand’s sales by at least 10,000 a year. It is happening simultaneous to the Maybach lay-off.
“Maybach strived for a prestige that it tried to ground on price alone,” CNN Money wrote. “The wealthy figured it out in a hurry and stayed away in droves […]it was one more embarrassment [to Mercedes].”